About us
It all began with a single individual and a vision to create something that truly supports active people. Today, SFD is the result of the work of many specialists, years of commitment, and continuous development. Our history is proof that shared passion, determination, and trust build something far greater than just a company. And this is only the beginning.
SFD in brief (90 s)
Our History
It all began in 1999 when Mateusz Pazdan – a sports enthusiast – founded a forum for individuals sharing his passion. Driven by the need to share knowledge and motivation, a community was established, which over time transformed into SFD S.A. – today one of the leading brands in the dietary supplement industry.
commencement of development work on Poland's first portal dedicated to physical activity
the portal kulturystyka.pl and the sfd.pl forum (Sportowe Forum Dyskusyjne) are established
the sale of supplements commences, and we are fulfilling the first online orders
debut of the SFD Nutrition brand – launch of the first proprietary supplement line
The transformation of SFD S.A. and its debut on NewConnect – a key step towards investors
launch of the PoTreningu.pl project – our first service that earned widespread customer appreciation
Launch of the ALLNUTRITION brand – the Company enters the healthy functional food segment
the debut of the FRULOVE brand – delicious, fruit products in the form of fit fruit fillings
we are launching FITWOMAN – an online store with an offer dedicated to women
the launch of the NUTLOVE brand – a delicious alternative to traditional snacks
intensification of retail sales, development of the store network and franchise
the launch of the ALLDEYNN brand – a premium supplement line for active women
commencement of cooperation with Żabka, Lidl, and Biedronka, securing entry into the largest retail chains
we are launching the FITKING brand – delicious snacks and syrups to diversify the diet
the debut of the LOCO brand – an innovative pre-workout concept
we are expanding our portfolio with the professional supplement brand PROSERIES
commencement of D2C sales in CEE countries – e-commerce expansion outside of Poland
entry into the Ukrainian market and further development of direct sales abroad
the launch of the ALLNATURE brand – natural food products
we are exceeding the threshold of 5,000 products in our portfolio, which we are dynamically expanding
the launch of the YOU brand – a product line supporting women's beauty, created in collaboration with Małgorzata Rozenek
investment in own production through the partnership with Intragen and the construction of the GoodWhey plant
The launch of the SFD GYM brand – professional premium-class strength equipment
debut of the ALLWEAR brand – sportswear for the most demanding
Commitment to Quality
we are committed to high standards and best practices in order to deliver real value to our customers
Innovation
Responsibility
we make conscious decisions, taking into account their impact on the environment
Integrity
We build trust through transparency and ethical conduct
Engagement
Cooperation
We support one another, share knowledge, and work together to achieve common objectives.
The SFD Team
Behind the success of SFD stand people full of passion, commitment, and belief in what we do. Our team consists not only of employees, but also of ambassadors who proudly represent our values and inspire others to act. Together, we build a community that drives growth, innovation, and motivation every day.
Employees
Without our people, this company would not exist. They are the driving force behind our ideas, products, and success. Diverse, authentic, and passionate. Meet the individuals who shape our daily operations and discover what it means to be part of our team.
Meet our team
