Our brands
Each of our brands addresses different needs and lifestyles – from athletes and healthy food enthusiasts to demanding premium consumers. Together, they form an ecosystem that drives growth and strengthens SFD's market position.
SFD Nutrition
4.8 (+40,000)
a proven brand, the core of the product portfolio, classical supplements for active individuals and athletes
operating on the market since 2009
over 250 products in the current offering
over 7,000,000 purchases on the SFD store
More about SFD Nutrition
ALLNUTRITION
4.8 (+70,000)
the flagship supplement brand – dynamic, with a strong presence in e-commerce and social media
operating on the market since 2015
over 600 products in the current offering
over 14,000,000 purchases in the SFD store
More about ALLNUTRITION
Frulove
4.8 (+4,000)
fruit desserts with no added sugar – a category of healthy indulgence in a functional format
present on the market since 2018
more than 50 products in the current offering
over 900,000 purchases in the SFD store
More about Frulove
Nutlove
4.8 (+5,000)
a premium brand of creams and snacks – high quality, clean ingredients, and a unique flavor profile
present on the market since 2018
more than 50 products in the current offering
over 2,000,000 corporate online store transactions
More about Nutlove
Alldeynn
4.6 (+5,000)
a premium brand for women – modern aesthetics, high quality, and the authentic personality of Deynn
on the market since 2019
more than 45 products in the current offering
over 1,000,000 transactions in the online store
More about Alldeynn
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165.97 0.79 166.25 0.91 166.48 1.13 C 166.71 1.36 166.82 1.64 166.82 1.97 L 166.82 68.38 C 166.82 68.71 166.7 68.99 166.48 69.22 C 166.25 69.45 165.97 69.56 165.64 69.56 L 151.69 69.56 C 151.36 69.56 151.08 69.45 150.85 69.22 Z M 173.93 69.22 C 173.7 68.99 173.59 68.71 173.59 68.38 L 173.59 1.97 C 173.59 1.64 173.7 1.37 173.93 1.13 C 174.16 0.9 174.44 0.79 174.77 0.79 L 190.1 0.79 C 190.75 0.79 191.18 1.12 191.38 1.77 L 201.4 35.27 C 201.46 35.53 201.58 35.66 201.74 35.66 C 201.9 35.66 201.99 35.53 201.99 35.27 L 201.89 1.97 C 201.89 1.64 202 1.37 202.23 1.13 C 202.46 0.89 202.74 0.79 203.07 0.79 L 216.82 0.79 C 217.15 0.79 217.42 0.91 217.66 1.13 C 217.89 1.36 218 1.64 218 1.97 L 218 68.38 C 218 68.71 217.88 68.99 217.66 69.22 C 217.44 69.45 217.15 69.56 216.82 69.56 L 201.4 69.56 C 200.74 69.56 200.32 69.23 200.12 68.58 L 190.1 34.88 C 190.03 34.68 189.92 34.58 189.76 34.58 C 189.6 34.58 189.51 34.71 189.51 34.97 L 189.71 68.37 C 189.71 68.7 189.6 68.98 189.37 69.21 C 189.14 69.44 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62.47 25.74 L 61.08 17.24 L 67.37 11.21 C 67.59 11 67.67 10.68 67.58 10.39 L 67.58 10.37 Z M 54.87 20.11 C 54.87 20.11 54.85 20.2 54.82 20.24 C 54.78 20.28 54.74 20.29 54.69 20.29 L 52.5 20.29 C 52.5 20.29 52.41 20.27 52.37 20.24 C 52.337 20.205 52.32 20.158 52.32 20.11 L 52.32 9.87 C 52.32 9.82 52.34 9.78 52.37 9.74 C 52.41 9.7 52.45 9.69 52.5 9.69 L 54.69 9.69 C 54.69 9.69 54.79 9.71 54.82 9.74 C 54.86 9.78 54.87 9.82 54.87 9.87 Z" fill="rgb(0, 0, 0)" height="70.37px" id="rNwy1aPRU" width="265.2499963378906px"/></svg>)
Fitking
4.7 (+5,000)
a line of high-protein confectionery and snacks designed for active individuals who do not wish to compromise on taste
present on the market since 2021
more than 60 products in the current portfolio
over 2,000,000 corporate online store transactions
More about Fitking
Loco (Ex Works)
4.4 (+250)
innovative pre-workout formulas, impactful communication, and strong visual identity
present on the market since 2021
10 products in the current offer
over 50,000 corporate e-store transactions
More about LOCO
Pro Series
4.6 (+500)
a line of supplements designed for professionals demanding the highest performance and quality
on the market since 2022
15 products in the current offering
over 100,000 online store purchases
More about Pro Series
Allnature
4.6 (+1,000)
natural products – a response to the trend of clean labels and conscious dietary choices
on the market since 2024
23 products in the current offering
over 250,000 transactions in the online store
More about Allnature
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The Company
4.8 (+5)
a wellness brand focused on balance and lightness, created in cooperation with Małgorzata Rozenek
on the market since 2025
8 products in the current offering
over 2,500 online store purchases
More about the You brand
Allwear
3.4 (8)
this is not merely another apparel brand, but rather a community of individuals who value comfort, simplicity, and effortless style
on the market since 2025
46 products in the current offering
over 1,000 corporate e-store purchases
More about the Allwear brand
SFD Gym
a complete equipment ecosystem that allows for the comprehensive outfitting of any training zone from A to Z
on the market since 2026
over 150 products in the current offering
a completely new addition to our product portfolio
More about the SFD Gym brand
FitWomen
an online dietary supplement store featuring a carefully curated product range tailored to female preferences
present on the market since 2018
nearly 5,000 orders monthly
over 50,000 women in the FitWomen community
More about FitWomen
PoTreningu.pl
4.5 (+2,000)
expert service — educational content, dietary tools, and training programs
on the market since 2011
19 different dietary plans, thousands of meals, and hundreds of exercises to choose from
over 125,000 clients served
More about PoTreningu.pl
Whether you are seeking training support, healthy sweets, natural food options, or a personalized nutrition plan, our brand portfolio is positioned to meet your specific requirements.
Full product portfolio of the store