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Investor Relations

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Investor Relations

Our Store

Initiatives

Beyond our products and brands, for years we have been developing initiatives that support growth, share knowledge, and build a community. We create spaces where individuals can find inspiration, professional support, and people with a similar passion. Discover our projects, which are used by thousands of people every day.

A forum that has been connecting generations

Our forum is a space that has been bringing together thousands of individuals sharing a passion for sports, health, and an active lifestyle since 1999. It is a venue where experienced competitors and those beginning their journey can exchange knowledge, ask questions, and offer mutual support. Over the years, the forum has become an integral part of SFD's history and continues to be a vibrant, active community whose strength lies in its people.

25 years of uninterrupted operations

Nearly 2 million users

Nearly 20 million statements

Visit the SFD forum

million

various topics were initiated by forum users

1.5 million

forum members exchanged "reputation points"

The SFD App — Motivation and Loyalty Hub

Built to support you at every stage of your journey toward health, fitness, and strength. Gamification, challenges, and rewards—all in one place.

Tasks and motivation

The SFD application is your personal assistant for building healthy habits. Set goals, take on daily training and educational challenges, and monitor your progress in real time.

Daily tasks: sleep, water, steps, articles

dedicated training challenges for every level

gamification and streak systems to sustain user motivation

Exchange and Reward

Each completed task awards Challenge Points, which can be exchanged for SFD Points. This is your purchasing currency, providing direct access to rewards and discounts.

convert Challenge Points into SFD Points

redeem your favorite products directly using points in your shopping cart

gain access to exclusive loyalty offers

Convenient in-app store

Our primary objective was to ensure that purchasing via mobile devices delivers genuine added value to the customer. Users are provided with exclusive benefits, ranging from dedicated discounts and free delivery codes, to special gifts included with their orders. The entire process has been streamlined to the greatest extent possible, and the shopping cart allows the final invoice amount to be reduced using previously accumulated loyalty points.

Application (iOS)

Application (Android)

We have created a framework where customer loyalty and engagement are tangibly rewarded every single day. This serves as an example of a modern tool that drives company growth while delivering maximum value to our users.

PoTreningu — effective support on the path to health and strength

This platform was created for those who want to train smart, eat consciously, and monitor their progress. We combine the expertise of specialists with intuitive tools that provide genuine support.

Plans

Through our PoTreningu project, we have been helping to build physiques and healthy habits for over 10 years. Our team of specialists develops customized dietary plans and training schedules for individuals aiming to improve their health and physical appearance.

19 different dietary plans, several hundred exercises, and over 6,000 meals

professional support from certified dietitians and trainers

over 100,000 clients

Review the plan options

Journal

This completely free diary enables the daily logging of meals, workouts, and hydration. It is a simple tool designed to facilitate conscious fitness development, free of charge and advertising.

Application

The intuitive application provides access to plans, enables meal modification, generates shopping lists, records workouts, and tracks progress, all in one place.

Application (iOS)

Application (Android)

PoTreningu.pl is a project that we have been building with passion for years, combining technology, expertise, and the real needs of our users. It serves as an example of how community and engagement can generate sustainable, long-term value – both for individuals and the company.

Editorial Departments and Knowledge Base

Our portals are more than just a library of articles—they are long-term projects that have built lasting relationships with audiences for years, providing education in the fields of health, physical activity, nutrition, and supplementation. We have created one of the largest lifestyle knowledge bases in Poland, attracting hundreds of thousands of readers every day.

Since 1999, we have published over 25,000 articles and guides. This constitutes the largest knowledge archive on supplements, training, and health in Poland.

Publications of SFD.pl

Since 1999, we have published over 25,000 articles and guides. This constitutes the largest knowledge archive on supplements, training, and health in Poland.

Publications of SFD.pl

Since 2011, we have been publishing expert content, with over 8,000 free articles now complementing our individual plans.

Publications of PoTreningu.pl

Since 2011, we have been publishing expert content, with over 8,000 free articles now complementing our individual plans.

Publications of PoTreningu.pl

Since 2017, we have been sharing inspiration and knowledge. Today, this comprises over 250 publications, created for women who wish to take care of their health and well-being.

Publications of FitWomen.pl

Since 2017, we have been sharing inspiration and knowledge. Today, this comprises over 250 publications, created for women who wish to take care of their health and well-being.

Publications of FitWomen.pl

Experts who possess genuine domain expertise

Do not rely on trust — rely on facts

Our content is created by experienced professionals — trainers, nutritionists, physicians, and enthusiasts. Thanks to their knowledge and commitment, we publish articles that help thousands of readers make better-informed decisions regarding health, diet, and training.

Meet the authors behind our publications

We cooperate with authors who combine passion with expert knowledge. It is they who, over the years, have built the value of our editorial offices and the trust of our readers.

+9000

free consultations provided by our specialists — in response to actual questions regarding training, diet, and supplementation.

SFD Expert Advice

Jakub Wiacek

A doctoral candidate in neurobiology and academic lecturer who effectively combines scientific knowledge with dietary practice. His research focuses on the gut microbiome, while on a daily basis he shares his expertise as a trainer and author of hundreds of publications on health and supplementation.

Anna Zięba

A qualified dietitian specializing in sports, clinical, and psychodietetics, with a particular focus on the development and regulation of glucose metabolism. Leveraging her certified credentials as a bodybuilding and fitness instructor, she effectively integrates academic nutritional expertise with practical training methodology.

Sławomir Ambroziak

A trained pharmacologist, former athlete, and highly regarded columnist with an extensive body of work, including books and over a thousand articles. For years, he wrote a dedicated column in "Przegląd Sportowy," with his publications comprehensively covering supplementation, health, and athletic performance enhancement.

Tomasz Maciołek

An experienced physiotherapist and strength sports enthusiast whose priority is correct biomechanics and movement functionality. In caring for clients, his focus is on a comprehensive approach, precisely combining safe resistance training with nutritional strategies and medical knowledge.

Agata Bugorska

A versatile personal trainer, IFAA Poland instructor, and fitness presenter with many years of experience in the industry. She possesses exceptionally broad competencies—ranging from strength and kettlebell training to Pilates and healthy spine exercises—which are also supported by her competitive success in bikini fitness contests.

Maciej Sulikowski "Knife"

An expert with nearly 20 years of industry experience and the author of over three thousand articles dedicated to training, diet, and health prevention. As a certified trainer, nutrition instructor, and Muay Thai instructor, he continuously verifies his substantive knowledge through his own rigorous training experience.

Thanks to the commitment of our authors and experts, we create a space where reliable knowledge goes hand in hand with experience and genuine passion. They are the key drivers behind the quality you can trust.

YouTube is a platform where we engage with our community

For years, we have been developing our channel with the same passion with which we create our products. We combine expertise, authenticity, and humor to build relationships with our audience — regardless of their level of advancement. This is a place where the brand speaks with a human voice.

approximately 1,000 videos on YouTube

over 250 thousand subscribers

70 million views

SFD YouTube Channel

Podcasts featuring professional expertise, light humor, and passionate speakers.

In a world of fast-paced content, we value conversations that allow for deeper reflection. In our podcasts, we give a voice to experts, athletes, and passionate individuals. This format enables us to share experience, inspire others, and discuss the backstage operations of what we build on a daily basis.

+125

recorded calls

SFD Podcasts

Effective Marketing and Regular Activity

We do not only create excellent products — we also communicate them effectively. Each SFD brand has its own unique language, style, and community with which we maintain daily contact. Our activity in digital channels is a driving force that translates tangibly into sales and brand awareness.