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The scope of our business activities comprises the wholesale and retail trade of dietary supplements, sports nutrition, health food, and sports accessories, as well as the sale of dietary and training plans.
We are consistently expanding our reach
With every new brand, product, and market, we move closer to our goal of building a strong, recognizable group with an international reach. Behind our growth lie concrete decisions, figures, and actions, which you can track in the Investor Relations section.
Investor Relations
The diversity of our brands represents a strength that sets the standards in the dietary supplements industry.
The diversity of our brands represents a strength that sets the standards in the dietary supplements industry.
SFD NUTRITION
Effective supplements for physically active individuals. Developed with a focus on performance – from building muscle mass to recovery and overall health.
More about SFD NUTRITION
ALLNUTRITION
Products combining health, taste, and functionality. Natural ingredients and innovative formulas for individuals mindful of their diet and lifestyle.
More about ALLNUTRITION
ALLDEYNN
Supplements and food products developed specifically for women. Combining formulation and design tailored to the needs of modern, health-conscious consumers.
More about ALLDEYNN
FITKING
High-protein snacks and desserts for active individuals. Maximum taste, minimum sugar – ideal post-workout or as a healthy reward.
More about FITKING
FRULOVE
Delicious fruit-based products, ideal for individuals seeking healthy and flavor-rich snacks.
More about FRULOVE
NUTLOVE
Healthier alternatives to confectionery. Our flagship spreads and snacks combine exceptional taste with a premium nutritional profile – without unnecessary compromises.
More about NUTLOVE
Continuous development, rigorous testing, and transparency — this is how we build quality you can rely on
Continuous development, rigorous testing, and transparency — this is how we build quality you can rely on
We utilize modern laboratories, collaborate with experts, and continuously improve our processes to ensure full compliance with current market standards and consumer expectations. Transparency and accountability are the foundations upon which we base our operations.
Our product testing methodology
The new standards we have imposed upon ourselves
Raw materials of proven origin only
internal and external quality testing
production in accordance with HACCP and ISO standards
transparency of composition, processes, and testing
Quality is not merely a marketing slogan — it is our daily practice and an ongoing commitment to our customers.
products tested in accredited laboratories
batches undergo internal quality control testing
SFD is more than a store — it is a source of knowledge and tools that facilitate informed decision-making
SFD is more than a store — it is a source of knowledge and tools that facilitate informed decision-making
We develop not only products, but also proprietary software that powers our stores, portals, services, and one of the largest sports forums in Poland. This enables us to provide comprehensive support to users at every stage of their health and fitness journey.
Our initiatives
The largest and oldest Polish forum dedicated to sports
For over two decades, the SFD forum has remained a platform where knowledge meets experience. It constitutes a vast repository of practical information, transformation histories, and mutual support.
25 years of operations
over 1.5 million users
nearly 20 million statements on various topics
More information regarding the forum
An Engaged Community and Ambassadors
Through our presence in social media and collaboration with brand ambassadors, our message reaches hundreds of thousands of people every day. Together with you, we create a space where motivation, knowledge, and informed choices carry real impact.
our videos on YouTube have been viewed nearly 70 million times
nearly 700 thousand users have liked our Facebook profiles
over 500 thousand people follow our profiles on Instagram
our materials on TikTok have accumulated over 2 million likes
Meet our ambassadors
