Our
history
1999
Every brand tells a story. Its origins are often based on an idea, an intrinsic need, and people around us.
Our history dates back to the 1990s. Mateusz Pazdan, passionate about all kinds of physical activities, noticed that there was no sports discussion group on the market. There was no place where people like Mateusz could share their passion, love of sport and experience. There was also no space to bring help, understanding and valuable advice to others. What was missing was a dedicated zone for people who had a passion for sport built into their DNA. Mateusz Pazdan has changed that.
At the time, however, no one imagined that his motivation, perseverance and commitment would turn into a thriving multi-million dollar business that, after years of relentless hard work, would lead the company to be one of the Leaders in the nutritional and supplement industry.
1999
1999
1999
Work on sports discussion forum begins
2000
2000
2000
Mateusz Pazdan opens his business. The sfd.pl and kulturystyka.pl websites are created
2002
2002
2002
Dietary supplement sales are launched
2009
2009
2009
SFD NUTRITION‘s first product is developed – whey protein
2010
2010
2010
The legal form of the business is changed and the entity is transformed into SFD S.A.
2011
2011
2011
The company’s shares are listed on the NewConnect market
2015
2015
2015
ALLNUTRITION‘s own brand of dietary supplements is created
2018
2018
2018
Own IN JELLY (now FRULOVE)
brand is created
2018
2018
2018
Online shop for FITWOMAN women opens
2019
2019
2019
Own brand NUTLOVE is created
2019
2019
2019
Intensive sales development in the stationary channel (by 2022 we have 27 own shops and 65 franchised outlets)
2021
2021
2021
Own brand ALLDEYNN is created in collaboration with Marita DEYNN Surma-Majewska
2021
2021
2021
Cooperation with the largest chains in Poland (Żabka, Lidl, Biedronka) begins
2021
2021
2021
First products for own brands FITKING DELICIOUS and FITWOMAN are developed
2021
2021
2021
D2C shops open for Czech and Slovak markets
2022
2022
2022
D2C shops open for the Hungarian, Romanian and Austrian markets
2022
2022
2022
LOCO brand is created
2022
2022
2022
KIZZERS brand is created
2023
2023
2023
HUMMY functional food brand is created