SHORTCUTS
BEGINNINGS
Our history dates back to the 1990s. Mateusz Pazdan, passionate about all kinds of physical activities, noticed that there was no sports discussion group on the market. What was missing was a dedicated zone for people who had a passion for sport built into their DNA. Mateusz Pazdan has changed that.
At the time, however, no one imagined that his motivation, perseverance and commitment would turn into a multi-million business.
OUR PRODUCTS
THE ANSWER TO ALL CUSTOMERS' NEEDS!
The customer is at the centre of our activities and interests. We are constantly responding to their dynamic expectations and needs and keep up with the trends. Currently, SFD includes several top brands and individual lines.
COMMITTED COMMUNITY
Interest and love for SFD products was born in multiple ways. Our customers appreciated the quality, the composition, the taste, and the properties.
That’s why we were able to go a step further to share the good things. We have built a committed group of over 500 ambassadors who speak with the voice of their communities. We’ve come to believe that when you wish to succeed, listening to your customers is crucial. This and respecting their choices gives us the opportunity to create unique products that cater to their preferences.
Social media:
CONTINUOUS GROWTH
The human needs and expectations factor allowed us to expand. Although we started off with modest resources at best, today the focus of our business is the wholesale and retail trade in nutritional supplements, dietary food, sports accessories, as well as the sale of advertising services and paid training and diet plans.
OUR BRANDS
We have divided our broad product portfolio into several own brands. Why is that you might ask? It allows us to target a wide range of customer groups so that everyone will find something for themselves at SFD!
FOR INVESTORS.
Continued growth, expansion of our product range and market expansion have taken us to the New Connect stock exchange. Our next target? The main floor of the WSE.
NEW CONNECT
SFD S.A.
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SUSTAINABLE DEVELOPMENT
We cannot talk about smooth development without taking into account the ecological factor. Every day, a team of specialists is improving the procedures and the quality of operations to keep moving SFD towards a more environmentally friendly company.
Areas of operation
TEAM SFD
Behind every brand are flesh and blood people. Individuals whose daily challenges, passion and work translate into shared success. They are people who move towards one goal. A team. Get to know them.